In 1975, the 20-year-old Steve Jobs and Wozniak set up shop in Job’s parents’ garage and began working on the prototype of the Apple I. Steve Jobs sold his Volkswagen microbus, and Steve Wozniak sold his Hewlett-Packard calculator to generate the $1350 to start Apple. They founded Apple on April 1, 1976. Although the Apple I sold mainly to hobbyists, it generated enough cash to enable Jobs and Wozniak to improve and refine their design. In 1977, they introduced the Apple II, which is the first personal computer with colour graphics and a keyboard. It was a tremendous success, because it was user-friendly and designed for beginners. It ushered the era of personal computer and sales topped $3 million for the first year, two years later, sales ballooned to $200 million.
When Steve Jobs just turn 30, he got fired from the company that he started. Because the vision of the future between he and his employee began to diverge and eventually they had a falling-out, and when they did, their board of directors sided with Sculley.
Steve Jobs decided to start over after he got fired out of his company. He started a company named NeXT, another company named Pixar, Pixar went on to create the first computer-animated feature film, Toy Story and is now the most successful animation studio in the world. Then Apple bought NeXT, and he returned to Apple, and the technology developed at NeXT is at the heart of Apple’s current renaissance.
Steve Jobs has great leadership skills, even though he has not been the CEO throughout the whole Apple history, but when he was back there, he turned the company around to a great success. He is a great leader because he cares about his team and share the appreciation with them. He is also great on advertising, products without advertising will not be noticed, and he also gives great, powerful and emotional speeches. So he also has great sales and marketing skills. He is also very focus, he focused on doing a few big products rather than making thousands of different one. The most important thing is that Steve Jobs is very creative; he generates lots of ideas and is an innovative thinker. Rather than redoing someone else’s ideas, he started his own and made it much more successful.
Steve Jobs is passionate about what he is doing; he put in a lot of effort into his business and loved what is doing. He remembered he is doing this for the people, because it has benefited many customers, so it benefited himself too. He is creative and inventive, that make his products very successful and he gained benefits from that as well.
Steve jobs’ leadership style was intensely focused when committed, confident enough to take risky leaps, and appreciate his workers. He was too often the antithesis of the “servant leader”.
Steve Jobs is passionate when he talks and presents. He is noted to be relaxed, casual, comfortable, and even spontaneous, but all of that came as a result of hours of practice to make him great on communication. After he had completely taken the breath away from his audience, he always added that phrase “One more thing.” When communicating practice, be clear, and allow his passion to make that “one more thing” memorable.
Steve Jobs has great sales and marketing skills, one of them is pre-selling. Most companies launch products and then sell them, but he didn’t do that with Apple. He let the public know what he was going to sell them, how it solved their problems, and that they could pre-order the product online. The money he earned helped cover the costs and it helped solved any cash flow issues he may encounter during distribution.
He thinks big, and has a lot of innovation. His iPod wasn’t the first mp3 player, there were hundreds of others that were already out before Apple released the iPod, that didn’t discourage Steve Jobs from entering the space, he just one upped everyone by creating a better product. He creates a company that changes the world.
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